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Do you want to learn how to increase traffic to your website? Are you ready to invest in a long-term strategy with the potential to increase the number of people coming to your store, incoming calls, and conversions? Then you are in the right place. In this article, you will learn about the process used by marketers to optimize your website for search engines like Google, Bing, Yahoo, and many others.


There are tons of sites, books, guides (we even wrote one here at Search Engine Journal) – and you might find that most of those resources offer conflicting information. Part of the reason SEO frustrates so many people is that it changes continuously. Why? Because when marketers get their teeth into a new “strategy,” they like to run it into the ground.




If you want to succeed at SEO, you’ve got to be willing to roll with the punches. There isn’t one golden SEO factor that outranks all the others. One of the most common answers you’ll get in SEO is, “Well, it depends…” This might be frustrating, but it’s the truth.


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The truth is that SEO takes as long as it takes – that might be weeks or even months, depending on your strategy. If someone else does something just a tiny bit better, you might get bumped off the top of the SERPs. On-page SEO refers to changes you make on the site you own that impact SEO.


Off-page SEO refers to SEO strategies that happen off your website, such as building links to pillar content. You could. You could also run your hand through a blender – no one is going to stop you. But it’s an ineffective SEO strategy. Rather than buying links, I’d recommend starting here, with our guide to link building.




Below, we’ll cover a few of the most critical SEO factors. Keep in mind that SEO trends change constantly, and what works now might not work in a few months. There are a ton of technical SEO factors – site structure, anchor text, URL structure, and so forth. Those details matter but the backbone of SEO is high-quality, optimized content. Tampa SEO Company.


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Google says: “The amount of content necessary for the page to be satisfying depends on the topic and purpose of the page.” In short, ensure that all the content you produce is written for humans first and optimized for Google second. Metadata is the title and lines of text that show up on the search results page.


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Why should users click? What can you tell them? Use the meta to encourage clicks, which will drive traffic, which will lead to more traffic. Links have been a critical aspect of SEO as long as Google has existed. Essentially, links work as ‘votes’ telling Google that other sites think your content is useful and relevant.


In an ideal world, your site should load in less than 2 seconds. Image compression, code and structure optimizations, and faster servers will help. Start with Google’s Page, Speed Insights tool to see useful reference where you stand. As Google becomes smarter, UX is likely to play an even more important role in the future.


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In short, you need to up your mobile game or your site to languish at the bottom of Google search results. When it comes to voice, there’s a lot of conflicting information out there. Google said, way back in 2016, that voice searches made up around 20% of all searches performed in the Google app.


Yet 72% of marketers have no plans to optimize for voice search. Does voice search matter? It does. Voice search has been growing in popularity and will likely continue to do so. Tampa SEO go right here Company. It shouldn’t be your #1 SEO priority, but it does make sense to start optimizing for voice search.


Here are a you can try this out few steps to help optimize your site for voice search: Voice search optimization is not a must-have right now, but voice search optimizations make sense for Google in general and may give you a leg up in the future. There are two types of SEO advice – the technical stuff I covered above, and then there are the core principles of SEO.


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You might have heard of black hat, white hat, and gray hat SEO. Black hat SEO refers to practices that are totally against Google’s terms of service. Like building 10 sites and interlinking them to make Google think your crappy bitcoin sites are legit. This is where that acronym PBN comes into play.


White hat is above the board, totally legit SEO. Some have argued convincingly, however, that white hat isn’t really a thing anymore. A lot of SEO pros walk the gray hat line. And a lot of them get burned. If you want to succeed in SEO, you need to do things the right way.


Pay attention to what comes from Google directly from folks like John Mueller and Gary Illyes. SEO is all about figuring out what works for your site in your industry based on your unique landscape. The only way to figure that out is to test – and keep testing over and over again.


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Testing is an eternal part of any successful SEO strategy. SEO is ever-evolving. Every SEO professional would love to find the magic formula that rockets their sites to the top of SERPs and keep them there forever. Unfortunately, SEO doesn’t work that way. There are rules and best practices, but the core of SEO is about figuring out what works for your site or client and then changing it when it stops working.


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Let’s break it down even further: The majority of online searches begin with a search engine like Google. In fact, 75 percent of those searches start on Google. To better understand how you can rank your content higher in the search engines, you need to first understand how search works.